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Nu Horizons Electronics



Gennum Expands Asia Pacific Partnership with Nu Horizons

New agreement gives Nu Horizons franchised rights for Gennum in Korea

HONG KONG – 3 May 2011 – With a continued focus on global expansion to meet the growing demand for high-performance optical, analog and mixed-signal solutions, Gennum Corporation (TSX: GND) has broadened its distribution agreement with Nu Horizons Electronics, an Arrow Electronics company.  The expanded agreement, effective immediately, gives Nu Horizons the right to sell Gennum’s industry-leading line of optical, analog and mixed-signal products in Korea.  Nu Horizons currently represents Gennum’s products within Greater China, ASEAN, India, Australia / New Zealand and throughout North America.

“Gennum offers a broad suite of world-class products for the broadcast, networking, storage and telecommunications markets,” stated Wendell Boyd, president of Nu Horizons Electronics Asia.  “As the demand for high-speed data communications solutions continues to grow, we believe that Nu Horizons’ successful demand-creation model will provide an additional level of design-in and supply support to Gennum for our customers in South Korea.”

“This expansion highlights the success that Nu Horizons and Gennum have shared in other regions of the world,” said Klaus Mueller, senior vice president of Global Sales for Gennum.  “Nu Horizons has a strong presence in Asia, so we expect the same unparalleled service, from design to production, in the Korean market.”

About Nu Horizons Electronics

Nu Horizons Electronics, an Arrow Electronics company, is a leading global distributor of advanced technology semiconductor, display, illumination and power solutions to a wide variety of commercial original equipment manufacturers (OEMs) and electronic manufacturing services providers (EMS). With sales facilities in 45 locations across North America and Asia, Nu Horizons works with a limited number of best-in-class suppliers to provide in-depth product development, custom logistics, and life-cycle support to its customers. Information on Nu Horizons and its services is available at

About Gennum

Gennum Corporation (TSX: GND) designs innovative semiconductor solutions and intellectual property (IP) cores to serve the rising global demand for high-speed data transmission products in the broadcast, networking, storage and telecommunications markets. Gennum offers proven optical, analog and mixed-signal solutions with uncompromising signal integrity to support standards such as high-definition (HD) video, Fibre Channel, InfiniBand®, Ethernet, SONET and PCI Express®. The company is headquartered in Burlington, Canada, and has global design, research and development and sales offices in Canada, Mexico, Japan, Germany, United States, India and the United Kingdom.
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