Techwire International | Global Media Relations for the Electronics Industry

Whitepapers

The Seven Deadly Sins of PR: This list is intended for public relations pros, their management and clients...
White Papers Are the Most Influential Form of Collateral for Tech Buyers: Eccolo Media 2009 B2B Technology Collateral Survey Report
Advice to B-to-B Publishers: Don't Lose Personal Sales Touch: Is the art of selling becoming too technical and impersonal?
Disruptive Technology Equals Empowered Buyers: To suggest that the Internet is "Disruptive Technology" understates its true impact...
Social Media and Online Impact: What’s RIGHT for B-to-B Marketers: Marketers are all a-twitter with social media today. Every conference and webcast covers it...
Don't Keep Up With Social Technology: This year it's Twitter. Last year it was Facebook. The year before it was Second Life...
Statistics Are No Use To Me: You need to spend more, you must borrow budgets from other departments, hell, sell a kidney...
The Use of Social Media by Electronics Design Engineers: Study by the University of Chichester and Napier Partnership Limited
The Case to Keep Print in Your Marketing Mix: Maybe you think I am trying to preserve print because it’s our company’s core product...

Maintain personal communication and direct interaction with key international press contacts
Communicate with a qualified target audience
Reach clients active in many electronic branches

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