Trying to market your business online? The best digital marketing strategies include updating social media accounts daily, writing blog posts once a week, distributing e-newsletters once a month and more.
If you’re feeling overwhelmed, here’s some good news: There’s a way to make creating all that content easier. It comes down to repurposing what you’ve already got.
Repurposing content is an important part of your digital marketing strategy. In addition to making you more efficient, it can help you keep your company’s branding and messages consistent.
Here are three tips for repurposing your various types of content:
- Share what you’ve already created. Sharing your blog posts on your social media channels and in your e-newsletter is a great way to save you time. Plus, repurposing your posts this way will remind followers about helpful articles you’ve written and drive more traffic to your website.
- Add your commentary. Did you recently share an interesting article on your company’s social media channels? Think about turning it into a blog post or e-newsletter article by adding your own thoughts. Tell readers why you agree with the author, or what you would have changed had you written it yourself.
- Recycle old content. We live in a world overrun with information, so as long as it’s still relevant it’s perfectly fine to turn to share the same news again. Share an old blog post on Facebook for Throwback Thursday or give it a fresh perspective on your blog. Depending on the social media network (like Twitter), you can even share the same post multiple times – just introduce it differently so your followers don’t start to think of you like a broken record.
Emily Sidley is senior director of publicity at Three Girls Media, Inc., a boutique public relations and social media management agency located in the greater Seattle area. A version of this story original appeared on the company’s blog.
As Seen on Ragan’s PR Daily