When a company is just starting out, it’s difficult to know what to look for in a PR agency – or if you even need one in the first place.

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Frustrated by ‘peak and valley PR’? Here are great ways to secure placements during down cycles in activity.

By Heather Whaling

Do you ever look at your PR results reports and see spikes in media coverage at certain times and major dips at others?

For example, you might be securing 10 placements a day surrounding a product launch or funding announcement. After the excitement wears off, then come minimal media coverage and decreased visibility. [Read more…]

There is nothing like a good old-fashioned feud between classic authors. This example can help add oomph to your writing.

William Faulkner once said about his contemporary, “[Ernest Hemingway] has never been known to use a word that might send a reader to the dictionary.”

Hemingway scoffed: “Poor Faulkner. Does he really think big emotions come from big words?”

Zing!

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