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Top 29 Content Marketing Articles of 2014

December 10, 2014 by TechWire International

Here’s an interesting year-end wrap up from MarketingProfs.com
29 Must-Read Content Marketing Articles of 2014
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How to Repurpose Your Content Into an Ideal SlideShare Deck

December 5, 2014 by TechWire International

With 60 million visitors and over 130 million pageviews per month, SlideShare is one of the world’s most powerful B2B sites.  Business executives use SlideShare at a rate that’s five times greater than their rate of use for other social networks, comScore reports.  Repurposing your content for SlideShare is easy and helps you to get more mileage out of an existing investment.  Using content you already have also lets you focus on structure and format instead of on generating entirely new material.

 by Chris Brown  

[Read more…]

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There’s Content in Your Pocket: 10 Marketing Lessons From Dr. Seuss

November 28, 2014 by TechWire International

From the blog of Oliver Wellington

Content marketing and storytelling go together like green eggs and ham, so who better to take inspiration from than Dr. Seuss, one of the world’s greatest storytellers?

Here are 10 quotes from the acclaimed children’s book author and takeaways for all content marketers.

[Read more…]

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Is the phone call completely dead in PR?

November 22, 2014 by TechWire International

As seen on the Talking Points Blog at http://www.arikhanson.com/

Recently, I made a decision with a client of mine: I was going to pick up the phone and call her once a week (at least).

[Read more…]

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How To Write A Great Professional Thank You Note

November 20, 2014 by TechWire International

From the blog of  JOHN MUSCARELLO / Follow Me on Twitter HERE

Someone in your network has given you valuable advice. What’s the secret to writing a great professional thank you note?

Do you send them an email?  Do you send them a hand-written note?  Do you send them a little gift?

[Read more…]

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Optimize your LinkedIn profile: 10 steps you should take

November 20, 2014 by TechWire International

From the Knowledge Enthusiast Blog by Matthew Royse linkedin-logo-v2

LinkedIn is one of the most professional social media networks.  It has more than 313 million members in more than 200 countries and territories. Professionals sign up to join LinkedIn at a rate of more than two members per second.

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3 Tips to Help You Find the Right PR Agency for Your Startup

November 10, 2014 by TechWire International

When a company is just starting out, it’s difficult to know what to look for in a PR agency – or if you even need one in the first place.

[Read more…]

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New YouTube Video from Linear Technology Corporation

November 4, 2014 by TechWire International

High Power Three-Channel LED Driver

Keith Szolusha – Senior Applications Engineer, Power Products
Large arrays of LEDs require high power and multi-string LED drivers. [Read more…]

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5 Ways to Land Media Coverage With No News

November 3, 2014 by TechWire International

Frustrated by ‘peak and valley PR’? Here are great ways to secure placements during down cycles in activity.

By Heather Whaling

Do you ever look at your PR results reports and see spikes in media coverage at certain times and major dips at others?

For example, you might be securing 10 placements a day surrounding a product launch or funding announcement. After the excitement wears off, then come minimal media coverage and decreased visibility. [Read more…]

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2 BUSINESS WRITING TIPS FROM HEMINGWAY

November 3, 2014 by TechWire International

There is nothing like a good old-fashioned feud between classic authors. This example can help add oomph to your writing.

William Faulkner once said about his contemporary, “[Ernest Hemingway] has never been known to use a word that might send a reader to the dictionary.”

Hemingway scoffed: “Poor Faulkner. Does he really think big emotions come from big words?”

Zing!

[Read more…]

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