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You are here: Home / Uncategorized / Wham! Email Pitch Subject Lines Should Pack a Punch

Wham! Email Pitch Subject Lines Should Pack a Punch

February 14, 2015 by TechWire International

From the PR Over Coffee Blog

A lot of attention is paid to press releases and how to write them just so in hopes of getting a journalist to cover your news.

Yet few marketing professionals and business owners realize that the most important part of your communication with a journalist is not the press release at all. It’s actually the subject line of your pitch email!

Read the post here

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